Terra pizza

Terra Pizza


Pizza Restaurant Chain
Pizza Pizza, one of Turkey’s first pizza chains with many firsts and innovations, while entering it’s 25th year, started an extensive growth, expansion and institutionalization process and, renamed itself as ‘Terra Pizza’ in order to develop a brand strategy and corporate identity.
Terra Pizza today is the second largest Turkish pizza restaurant chain with ~130 restaurants in 43 cities, almost all operated by franchisees. As an Izmir-based company, it is the market leader in its home region (38 restaurants in Izmir). Company differentiates itself from the global competitors by its local brand, localized products and large presence in shopping malls (~40 restaurants).

Investment Highlights

INDUSTRY: Pizza Restaurant Chain
STRATEGIC VALUE: 2nd largest Pizza Restaurant Chain
Ownership: Fully Owned 
YEAR OF INVESTMENT:  2018
HQ: Izmir
# OF PERSONNEL: 61